SolarGren Media

The Case for Sustainable Business in Africa

According to Wikipedia, a business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. This includes businesses that operate in a socially responsible manner and protect the environment.

Are businesses and organizations operating in Africa ready to up their sustainability rating? Can they be more responsible and efficient? The answer is yes.

It is increasingly evident that the customer in Africa is demanding responsibility and efficiency in products and services that are available to them. Society is becoming more sensitive to approaches by businesses or organizations in addressing social concerns in their local environment.

Today, business in Africa must be socially-minded because customers are more socially aware than before. As a continent that derives most of its wealth and economic resources from the environment, agriculture included, care for the planet must now be part of profit-making. Business must also include purposeful practice that add value to members of the society. That is the bottom line.

Africa must be inspired to achieve breakthroughs in successfully developing businesses, products, and practices that are better for the planet; sharing knowledge that can help create successful and greener businesses; and for consumers to be engaged and activated in a positive way.

The spread of best green business practices must be catalyzed to help accelerate the growth of more sustainable businesses, services and products. But those who have chosen the green path have to achieve significant visibility to enable them find the ideal green consumer.

Our Green Credentials

Green is a way of life, and business, at SolarGren Media which is a Green Workplace. We are very conscious of our ecological footprint and have enlisted business practices and processes that save the environment.

Our hub office is as paperless as possible but when must, we use recycled and chemical-free paper and plant-based inks, conforming with our ideals to conserve the planet and create a better, sustainable environment for all, and for businesses, and confirming our held position that SolarGren Media itself must remain a green brand.

We telecommute 50% of the time but our hub office remains a point of contact with our clients and business associates.

Our staff share the belief that lowering our carbon footprint is as important as the doing of business itself because we understand that every small endeavor toward a green, sustainable world makes a difference.